"In January 2016, the first-ever national campaign to raise awareness about prediabetes launched on TV, radio, print, and digital media. A lot of people thought it was funny. But that was a good thing.
The problem is clear: 86 million US adults have prediabetes, and 90% of them don’t know they have it. With prediabetes, blood sugar levels are higher than normal, but not high enough yet to be diagnosed as diabetes. Prediabetes comes with long-term risks to health, including type 2 diabetes, heart disease, and stroke, but there usually aren’t any noticeable symptoms.
So how do you get millions of people to take prediabetes seriously enough—and personally enough—to find out if they may have it?
CDC’s answer: partner with the Ad Council, American Diabetes Association, and American Medical Association to develop a public service advertising (PSA) prediabetes awareness campaign. Reach out to millions at risk and motivate them to take the first step—and take a 1-minute prediabetes risk test.."Prediabetes
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