"No Menthol Sunday
Highlighting the Problem of Menthol and Tobacco Addiction in Communities
Tiffany R. knows what it’s like being addicted to menthol cigarettes. When she was 16 years old, her mother, who smoked cigarettes, died of lung cancer. Still, Tiffany started smoking menthol cigarettes in her late teens because she wanted to be like other kids in her school. What started out as a youthful desire to fit in became an addiction to cigarettes, and soon she was smoking about a pack of menthol cigarettes a day. Tiffany’s story is all too common in African American communities, which have been disproportionately targeted by menthol cigarette marketing and advertisements, especially in cities.
Tobacco companies use advertisements, giveaways, and cheaper prices for menthol cigarettes to increase appeal. Menthol products are given more shelf space in retail outlets in neighborhoods that have more residents who are African American and are from other racial and ethnic minority groups. Targeted marketing from tobacco companies puts African American people at higher risk of smoking and becoming addicted to nicotine, as well as the risk of smoking related disease and death. Now, there is an opportunity to do something about it.
This year, on May 15th, national organizations and faith communities are marking the day as No Menthol Sunday to educate people who smoke menthol cigarettes about their harmful effects and encourage them to quit.,,"
Menthol addiction
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