Federal Trade Commission Cigarette Report for 2018

"This report is the latest in a series on cigarette sales, advertising, and promotion that the Federal Trade Commission (“Commission”) has prepared since 1967. The tables appended to this report provide information on domestic cigarette sales and advertising and promotional activity by the largest manufacturers.

1. The 2018 sales and expenditure information in the tables was compiled from data contained in special reports submitted to the Commission pursuant to compulsory process by the parent companies of the major manufacturers of cigarettes sold in the United States: Altria Group, Inc.; ITG Holdings USA Inc.; Reynolds American, Inc.; and Vector Group Ltd.2

II. TOTAL SALES AND ADVERTISING AND PROMOTIONAL EXPENDITURES

The total number of cigarettes reported sold by the major manufacturers, 216.9 billion in 2018, decreased by 12.2 billion units (5.3 percent) from 2017. Advertising and promotional expenditures decreased during that same period, from $8.637 billion to $8.401 billion. The largest single category of these expenditures in 2018 was price discounts paid to cigarette retailers in order to reduce the price of cigarettes to consumers, which accounted for $6.155 billion (73.3 percent of total advertising and promotional expenditures)..."
Cigarette report