"The numbers are in, but what do they mean? Here’s how our latest PSAs are helping people see themselves in a really important number and take action to learn their prediabetes risk.
More than 84 million. That’s how many American adults have prediabetes, and 90% of them don’t know they have it.
Statistics like these are a little hard to wrap your head around. You might be 1 in 84 million. What does that even mean?
That same fact put another way: “1 in 3 US adults.” It could be you, your favorite brother, or your other brother who has prediabetes. You, your boss, your boss’s boss. When you can see yourself and the people you know in the stats, you get it in a whole new way.
That’s the thinking behind Phase 3 of CDC’s award-winning Prediabetes Awareness Campaign. These latest public service announcements (PSAs) aim to change how people think about prediabetes – maybe even get them to think about it for the first time – by making it personal.
The PSAs feature an average guy along with two different people in various parts of his life, from work to the barbershop to a family dinner. The message for viewers: You or some of the people you know could be that 1 in 3..."Prediaetes
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