Monday, September 14, 2015

FTC Sends Warning Letters about Green Certification Seals

 "The staff of the Federal Trade Commission has sent warning letters to five providers of environmental certification seals and 32 businesses using those seals, alerting them to the agency’s concerns that the seals could be considered deceptive and may not comply with the FTC’s environmental marketing guidelines.
“Environmental seals and certifications matter to people who want to shop green,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “But if the seals’ claims are broader than the products’ benefits, they can deceive people. We are holding companies accountable for their green claims.”
 
 Green approved, biodegradable, recyclable, compostable. If accurate, not deceptive because it lists the attributes forming the basis for the product’s certification. Bad example does not include those attributes and thus does not convey the basis for the certification.
Green certification

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