Investing in Gold? What’s the Rush

"You see the ads on TV and online, and you hear them on the radio: they tout gold as a solid investment. It's true that people sometimes use gold to diversify their investment portfolio: it can help hedge against inflation and economic uncertainty. But how much gold to buy, in what form, at what price, and from whom, are important questions to answer before you make that investment.

The Federal Trade Commission (FTC), the nation's consumer protection agency, says if you are interested in buying gold, do some digging before investing. Some gold promoters don't deliver what they promise, and may push people into an investment that isn't right for them."