FTC Releases Reports on Cigarette and Smokeless Tobacco Advertising and Promotion
"The amount spent on cigarette advertising and promotion by the largest cigarette companies in the United States declined from $12.49 billion in 2006 to $10.86 billion in 2007, and again to $9.94 billion in 2008, according to a report released today by the Federal Trade Commission.

The largest spending category in both 2007 and 2008 was spending on price discounts
paid to cigarette retailers or wholesalers in order to reduce the price of cigarettes to consumers. This category accounted for $7.70 billion, or 70.9 percent of total spending on advertising and promotion in 2007, and $7.17 billion, or 72.1 percent of that total, in 2008.

The number of cigarettes sold or given away to wholesalers and retailers in the United States declined from 350.5 billion in 2006 to 342.8 billion in 2007, and to 322.6 billion in 2008..."